Rev Up Your Brand with Advertising Opportunities at New Jersey Motorsports Park
Are you trying to get your brand out in front of the motorsports community, but seem to be falling behind the lead? Sometimes the best way to reach your crowd is by going straight to the source. Here are the best ways to get your brand in front of your audience at a professional racetrack.
1. Signage
Even in a digital world, traditional signage can go a long way. After all, when your audience is out on track they are not going to be looking at their phones. They are looking at the track and all the signs that surround it. There are a couple different routes you can take here at New Jersey Motorsports Park when it comes to signage.
If you are aiming to make a large statement than your brand needs a billboard. NJMP has both main gate and trackside billboards available, helping you get your message to every driver, rider, partner, and spectator that comes to the track.
The second option would be facility fence signage. NJMP offers brands like yours the opportunity to place 5 foot by 10 foot durable coroplast signs along the fence line of the facility. This includes the main gate, the entrances to both of its two road-racing racetracks, and the entrance to its full service pub and restaurant, the Finish Line Pub. Facility fence signage is the most cost effective way to begin your journey in racetrack advertising.
2. Wall Wraps
You’ve heard of an accent wall, right? Well, imagine that, but the whole thing is your brand in front of both aspiring and expert drivers and riders. This is a smart choice for those looking to reach those who live to race.
There are three wall wrap options at NJMP. The first are classroom wall wraps. All our riders and drivers are required to attend morning meetings and first-timers must attend a classroom instruction before entering the track. Have your brand become a part of that mandatory schedule.
The second option is a event garage wall wrap. If your brand specializes in motorsports supplies, this is what you’re looking for. Raise awareness while participants work on their vehicles.
And last, but not least, are bathroom wall wraps. Everyone’s got to go, right? This is a great option to reach everyone at the track, not just the drivers and riders.
3. Barter Materials
Do you have a product that will fit perfectly in NJMP’s pro shop, such as gear, supplies, and tools? Raise awareness and brand loyalty by bartering with NJMP, your products in exchange for select NJMP advertising options. Contact blund@njmp.com to learn more about barter opportunities at NJMP.
4. Digital and Brochure Advertising
Partner with NJMP to create digital content for our 72,000 + followers. Promote special offerings, general messaging, or collaborate with NJMP to create a unique digital campaign. Looking for a more traditional means of relaying your messaging? Get your printed materials placed in our brochure racks or handed out at the front gate.
5. Naming Rights
Become synomynous with NJMP by naming a section of the park after your brand. Oppurtunities include:
- Thunderbolt Timing Tower
- Raceway Paddocks
- Pickleball Courts
- The Entire NJMP Facility
That’s right, name the entire racetrack after your brand to get in the forefront of ALL marketing done by and for New Jersey Motorsports Park. That includes national press releases and TV coverage, facility signage, pace car branding, and more! Turn your brand into a landmark.
So there you have it, five ways to get you started in advertising at a professional racetrack. But, the possibilities are endless here at NJMP, so contact us today to begin customizing your partnership with the track. Take your foot off the brakes and rev up your marketing to the next level.
