March 7, 2016 MILLVILLE, N.J.
– JUSTDRIVE.com is taking the fast lane as the new title sponsor of the NASCAR K&N Pro Series race on September 17th at New Jersey Motorsports Park. The public service sponsorship will give JUSTDRIVE.com significant exposure in conjunction with marketing of this major race event, as promotions will appear in a wide range of regional media markets. It is the first time the organization has signed an agreement with the Millville facility. So what exactly is JUSTDRIVE.com? New Jersey is taking aim at texting and talking while driving with a public education campaign that uses television, print, radio and billboards to warn against multi-tasking behind the wheel. The site, developed by the New Jersey Motor Vehicle Commission, provides citizens with an online forum to share stories about driving behavior. This partnership will include signage throughout New Jersey Motorsports Park that will help “drive” the message against distracted driving for the entire 2016 season. Announcements driving the message will be made during each spectator event throughout 2016 and representatives from JUSTDRIVE.com will be on hand at these events to help educate the public about the dangers of risky driving behaviors.
“We’ve had a great history of sponsorship partners here at New Jersey Motorsports Park, and we’re excited to welcome JUSTDRIVE.com into the fold,” said NJMP general manager Mark Verrastro. Our facility is honored to be partnering with such a great initiative as JUSTDRIVE.com. The naming rights deal will give this campaign great exposure with the NASCAR media outlets and NBC Sports Network coverage of the event.”
The JUSTDRIVE.com 125 is set for September 17th, this is the first ever NASCAR race for Thunderbolt Raceway. The event is the first of its kind at the 2.25-mile road course, in addition to marking NASCAR K&N’s first visit to the track.
“We are proud to partner with NJ Motorsports Park and NASCAR to continue our efforts to put an end to the dangerous behavior of talking and texting behind the wheel,” said Raymond Martinez, Chairman and Chief Administrator of the New Jersey Motor Vehicle Commission. “Just as we have done with seatbelts and drinking and driving in the past, it is now time to focus our attention and resources on this new epidemic.”
The New Jersey Motor Vehicle Commission’s Just Drive public awareness campaign seeks to educate drivers in New Jersey about the dangers and consequences of using a mobile phone while driving. As of July 2014, New Jersey has increased the fines for talking or texting on a handheld device while driving. Offending drivers face a minimum fine of $200 for the first offense, a minimum fine of $400 for a second offense, and a minimum fine of $600 plus a possible 90-day license suspension and three motor vehicle penalty points for the third offense. For more information, visit www.justdrive.com.
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